Leslie McFadden

Leslie McFadden is a seasoned content designer with extensive experience in leading content strategy and UX content development across multiple platforms. Currently serving as Senior Content Designer II at Instacart since June 2021, Leslie leads the content design for the Shopper app and has contributed to defining the company's tone framework and content standards. Prior to Instacart, Leslie held various content design roles at Facebook, where key projects included Instagram's ads privacy initiatives and a COVID-19 Business Resources Hub, and JPMorgan Chase & Co., where responsibilities included managing content strategy for mobile applications and ensuring editorial standards. With a strong foundation in journalism and editorial management from positions at Bankrate, Leslie has a comprehensive background in personal finance content and cross-functional collaboration. Leslie holds dual Bachelor degrees in English and Psychology from the University of Florida.