Rob Willer

Rob Willer, WSET II, serves as the Senior Manager of Trade Marketing at Instant Pot Brands since June 2025. Prior experience includes roles such as Senior Manager of Trade Marketing Analytics at Reynolds Consumer Products, where responsibilities included trade and analytic support across various retail channels, and Customer Development Manager at Southern Glazer's Wine & Spirits, focusing on corporate strategies for wine and spirits at Walgreens. Additional experience encompasses trade marketing management at PPI Beauty, client management at NielsenIQ, and analytical roles at Nielsen, including a Senior Business Analyst position. Rob Willer holds a Bachelor of Science in Marketing from Northern Illinois University and possesses a diverse background in data-driven insights and strategic marketing.