instinct is a consumer PR agency, based in London with a 20-strong team, founded by Jonathan Kirkby in 2011. Formed around the idea of being instinctive and intuitive, instinct offers a strategic approach that is all about getting strong results, delivered with a personal touch. We are driven by quality coverage generation and our knowledge of the media, and VIP landscape, is second to none. 

Our current clients include M&S Food, Disney On Ice, Pernod Ricard (with brands such as Malfy gin, Plymouth gin, Monkey 47 gin, Lillet, Aberlour whisky, Malibu rum, Absolut and Beefeater gin), QVC UK, White Stuff, Replay, Diadora, Saint James, Monster Jam, Nautica and Sekonda watches. We've also worked with a host of big-name brands such as Barnardo’s, Diadora, Ruggable, BACARDI, Havana Club, ASOS, Marvel Universe Live and Puma.

Relationships are our super-power and connection is our ethos. We know consistent, outstanding media coverage is our key to unlock and engage an audience, and, through our VIP relations, we create meaningful and long-lasting relationships with both talent and brands.

With bright ideas and the best talent, real relationships mean that our campaigns hit the mark across earned, shared, owned, and paid for channels. With results always front of mind, our creative and strategic campaigns generate exposure that shape opinions and take brands to the next level.

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