Sam Cholke

Sam Cholke works with INN members to better understand their audiences and take their direct audience to the next level. Prior to joining INN, he was project manager for the Metro Media Lab at the Medill School at Northwestern University, the largest university program in the country researching and developing strategies around news audiences. He was also director of the Local Media Association’s Solving for Chicago collaborative and reported on Chicago for 15 years as a contributor to Chicago Magazine, the Chicago Sun-Times, the Washington Post, and other publications.