Mark Covas is an accomplished professional with extensive experience in supply chain planning and demand forecasting. Current roles include Servant Leader and Mentor at a Life Coaching practice since September 2020 and Board Advisor at the Institute of Business Forecasting and Planning from 2006 to present. Previous positions include Director of End-2-End Supply Chain Planning and NA Strategic Demand Planning at Johnson & Johnson from April 2016 to September 2020, Group Director of Planning COE at The Coca-Cola Company, and Sr. Director of Demand Planning at Georgia-Pacific LLC. Mark has also held significant roles at Procter & Gamble, The Gillette Company, Starbucks Coffee Company, Levi Strauss & Co., and Colgate Palmolive. Academic credentials include an MBA in International Marketing from Westminster University and a BS in Business Administration (Finance) from the University of Nevada, Reno.

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Fort Myers, United States

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Institute of Business Forecasting & Planning

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Institute of Business Forecasting & Planning (IBF) is a membership organization recognized worldwide as the premier full-service provider of demand planning, forecasting, business analytics, S&OP (Sales & Operations Planning)/ IBP (Integrated Business Planning) education, benchmarking research, corporate training, e-Learning, professional certification, world-class conferences, and advisory services. Since 1981, the IBF has been helping businesses improve their forecasting and planning performance in an effort to enhance growth, optimize supply chains, and improve their bottom line. It has been said that no other organization on the globe has as much depth in its educational content for S&OP, Demand Planning & Forecasting as IBF. The IBF is known for two levels of certification: Certified Professional Forecaster (CPF®) and Advanced Certified Professional Forecaster (ACPF®).


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