Carla Martínez R.

Carla Martínez R. currently serves as Jefa de Experiencia de Clientes y Proyectos Digitales at Clínica INDISA, leading digital transformation and enhancing patient experience through integrated solutions. Prior to this role, Carla held several positions, including Coordinador de comunicaciones de marketing at Autofact, where communication strategies were developed, and Jefa de Marketing Prestadores Chile at Empresas Banmédica, coordinating marketing processes to establish brand positioning. Additionally, Carla worked at Bupa as Jefe de Experiencia de Clientes, implementing customer-centric methodologies, and at CruzBlanca as Encargada de Marketing y Transformación digital, focusing on digital sales and channel digitization. Early career experience includes roles at Tribus.com/es, Brink's en Chile, LAN Airlines, and Universidad de los Andes, emphasizing communication strategy and marketing. Carla holds a Bachelor's Degree in Communication from Universidad de los Andes and further qualifications in experience design and strategic communication.