Lucas B.

Lucas B. is currently serving as a Junior Analyst of Digital Analytics at Genial Investimentos since January 2023, where responsibilities include assisting in the development of the Digital Analytics department and promoting a data-driven culture. Lucas has experience in structuring data collection through Measurement Plans, participating in retention and churn squads, and utilizing tools such as Google Tag Manager and Google Analytics 4. Prior roles include a Business Intelligence Assistant at Fundação Estudar, where work involved SQL table management and dashboard creation, and a Business Intelligence Intern at Empiricus, focusing on SQL queries and data analysis. Additionally, Lucas has been involved with Instituto Ismart as a scholar since 2015 and contributed as a technical team member at Scuderia UFABC. Education includes ongoing studies at Universidade Federal do ABC and previous attendance at Colégio Objetivo and EMEF Profa Elza Regina Ferreira Bevilacqua.