InStore Group of Companies
Pedro Fernandes is an experienced professional with a focus on sales and account management. Currently serving as Vice President and Co-Founder at CUPPA Canada since February 2024, Pedro previously held the position of Sales Account Manager at KALSOFT from November 2022 to February 2024. Prior experience includes a role as Market Account Manager at Best Buy Business from July 2019 to May 2022, where strategic account management and market development were key responsibilities.
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InStore Group of Companies
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Founded in 1990, InStore has been a leader in designing and manufacturing unique products and systems that support the constantly- changing needs of the global grocery industry. Known for innovation, InStore has launched many market “firsts” that have streamlined the consumers’ shopping process. In 1992, InStore first launched the Greenbox®, the world’s leading integrated box-and-shopping-cart system. By 2005, InStore launched Bring Your Own Bag™- a reusable alternative to the traditional plastic shopping bag. Today, the Instore Group of Companies is made up of Instore Products Limited, TCM (Total Cart Management), Instore Products Solutions (IPS), and Trinity. These companies represent forward thinking innovation focused on helping retailers and consumers shop for the items they want in the most efficient, environmental and convenient ways.