Mike Frost

Mike joined Instore right at the start and has industry-leading experience across Retail, Field Sales and Account Management. He began his career a Saturday worker at his local WHSmith retail store in 1985 and has been in the industry ever since. The aspect of his job he most enjoys is finding creative solutions for clients to drive value and profitability. His proudest moment was creating revenue of over a million pounds for a retail client by creating a bespoke unit, managing the entire process from design to production to roll out across all their stores

The aspect of his job he most enjoys is finding creative solutions for clients to drive value and profitability. His proudest moment was creating revenue of over a million pounds for a retail client by creating a bespoke unit, managing the entire process from design to production to roll out across all their stores.

Since becoming Managing Director of Instore, Mike has fostered a culture in which h everyone works towards a common goal, creating “a comfortable but challenging environment to work in.”