Heather McArthur

Heather McArthur has extensive experience in content strategy, marketing consulting, and managing editorial development for various companies including MasterControl, Morpho Detection, LLC, O.C. Tanner, and McCann Worldgroup. With a focus on storytelling, thought leadership campaigns, communication strategies, and branding, Heather has successfully led content initiatives for global companies. Currently, Heather holds the position of VP of Marketing at Instructure, where Heather continues to excel in content strategy and marketing efforts.