Katherine Kelly

Katherine Kelly is an accomplished product marketing leader with extensive experience across multiple high-profile organizations. Currently serving as Head of Product Marketing at Instructure since May 2024, Katherine leads a comprehensive team combining product marketing, enablement, and writing. Prior roles include Head of Product Marketing at Benchling, where Katherine adapted go-to-market strategies for biotech R&D teams, and VP of Product Marketing at Salesforce and Slack, contributing significantly to the integration and positioning of the Digital HQ. At Zendesk, Katherine advanced from Sr. Director to Product Marketing Director, gaining valuable insights into scaling marketing efforts. Earlier in Katherine's career, experience at DataSift, ExactTarget, Off Madison Ave, and Sitewire helped build a strong foundation in product marketing and social media management. Katherine holds a degree from the W. P. Carey School of Business at Arizona State University.