Tracy McIntier

Tracy McIntier is a Marketing Operations Specialist at Instructure, where responsibilities include managing data integrity and optimizing lead flow to enhance campaign effectiveness and contribute to pipeline growth. Prior to this role, Tracy served as a Marketing Campaign Manager at Brigham Young University, managing marketing efforts for BYU Tickets, and also held positions as an Office Supervisor at BYU overseeing event setups and ticketing operations. Tracy's early career included experience as an Event Coordinator and Buyer at Sundance Mountain Resort, where responsibilities encompassed event marketing, retail purchasing, and crew management. Tracy holds a Master of Public Administration and a Bachelor of Science in Event and Venue Management, both from Brigham Young University.