Loretta Rae

Loretta Rae is a seasoned Senior Producer at Instrument since November 2015, specializing in producing websites, apps, and content platforms, while managing all aspects of projects from strategic discovery to delivery. Prior experience includes producing high-profile campaigns at Johannes Leonardo for the adidas 2015 fall/winter collection and managing significant projects for FCB Global, VICE Media, and JWT, showcasing expertise in overseeing various types of content including television spots and branded entertainment. Loretta's career also includes roles at Spin the Bottle Productions and Bathhouse Photo Studios, along with volunteer work at the Eddie Adams Workshop. Academically, Loretta holds a Master’s degree in Mass Communication from the University of Florida and completed Continuing Education at New York University, with a focus on project management.