Michael Nurse is an Executive Strategy Director at Instrument since May 2022, focusing on solving brand, product, and business problems for clients such as Nike and Google through storytelling and technology. In addition, Michael serves as a Freelance Strategy Consultant at tilt/shift labs, providing innovation and marketing strategies for various high-profile clients. Previous experience includes founding Wishpad and holding key roles at companies such as john st., Grey Group, LBi, and THINK Interactive, where responsibilities included managing digital strategy and leading multi-disciplinary teams. Michael holds a Bachelor of Commerce - Honours from McMaster University and a certification as a New Product Development Professional.
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