Pete Richardson is a Senior Strategist at Instrument, contributing to digital strategy, brand strategy, and copywriting since 2024. Prior to this role, they worked as a Freelance Strategist and Creative from 2022 to 2024, collaborating with agencies on projects for notable brands like AT&T, Nike, and Uber. Pete's career began in diverse odd jobs from 2006 to 2016 before transitioning into the creative sector, where they served as a Writer and Strategist at Circle Media Labs Inc. and Team Studio, enhancing their expertise with clients such as Amazon and Intel.
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