Marika Sylvestre

Marika Sylvestre has extensive experience in market intelligence and direct marketing, currently serving as the Director of Market Intelligence and Direct Marketing at Intact Financial Corporation since January 2010, where responsibilities include managing mass media strategies and marketing budgets for belairdirect and Grey Power. Prior to this role, Marika held positions such as Leader, Media at Belairdirect, Media Advisor and Marketing & Communications Advisor at ING Canada/belairdirect, and Project Leader at ING Canada. Early career experience includes project management at Communications Odette Lalonde. Marika holds a Bachelor’s degree in Translation from Concordia University and a Bachelor’s degree in East-Asian Studies from McGill University.