Friederike Pries

Friederike Pries is a seasoned marketing professional with significant experience in leadership roles across multiple companies and regions. Currently serving as Senior Director Marketing EMEA & APAC at Integral Ad Science since October 2018, Friederike also holds the position of Marketing Director for EMEA and has previously been a Marketing Manager for Central and Eastern Europe. In April 2024, Friederike transitioned to Publica by IAS, focusing on marketing efforts. Prior experience includes serving as Marketing & PR Manager at Meetrics and various roles in public relations and marketing communications at companies such as SKV Communications, Skout PR, and Hardenberg Concept. Friederike holds a Master of Arts in Media Science from Humboldt-Universität zu Berlin and a Bachelor of Arts in Media Economy and Media Production from HS Mittweida.