Luis Egusquiza

Luis Egusquiza is an accomplished academic and business professional with extensive experience in marketing and business strategy. Currently serving as a professor and coordinator of the Research Department of Market and Quantitative Methods at ESIC University since September 2021, Luis has also been a long-standing professor at ESIC Business & Marketing School and ICEMD, focusing on topics such as market targeting, customer engagement, and real-time marketing. Previous roles include Business Developer Manager at Integra Estrategia y Tecnología and Managing Director at Ogilvy Consulting & Dataservices, where responsibilities included overseeing digital transformation and CRM strategies. Luis's career began with positions in commercial direction and accounting, complemented by academic achievements including a Licenciado in Ciencias Económicas y Empresariales from the University of Deusto and a doctorate in Economics from Universidad Nacional de Educación a Distancia.