Integrated Brand Delivery are  leading specialists working with brand managers and marketing departments selling brands into the independent and symbols grocery sector, a market which is worth £37.5bn of last years £179bn total grocery sales, according to research analysts IGD. IGD believe the convenience element will increase by 11.7% over the next 5 years to £42bn.

The gradual slide of major supermarkets delisting brands and replacing brands with own brand lines means that the independent sector has become a means of protecting brand awareness with the consumer but without margin reduction at modest marketing cost we increase sales and provide protection to brands from margin erosion in the supermarket sector.

We at IBD specialise in creating the communication, marketing and sales to independents with full analysis tools to measure market penetration and campaign success.

For further information, please visit: www.integratedbd.com 
(richardl@integratedbd.com)

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