Ziad Baghdadi

We are sales performance experts who equip teams to rise up and lead by building trusted customer relationships with integrity at their core. As the partner of choice for values-driven organizations, we specialize in innovative in-person and virtual sales, customer service and coaching training solutions that fuel performance, grow talent, lift up customers and elevate leaders. Our solutions connect knowledge, skills and values, to help our clients embrace their roles with a greater sense of purpose. They identify and eliminate behaviors that stifle their potential. They experience greater levels of achievement. They outperform, year after year. Our experience spans over 50 years, 130 countries and industries including healthcare, financial services, manufacturing, energy and utilities, agribusiness, transportation and more. Integrity has been consistently recognized annually as a Top Sales Training Company by both Selling Power and Training Industry, Inc. in recent years, as well as received multiple Stevie Awards for Sales Training and Consulting excellence. In 2022, ISA- The Association of Learning Providers- named us their Business of the Year.