Integro
Kristie Boland is an experienced professional in behavioral sciences and market research, currently serving as Head of Behavioral Sciences at Integro since August 2023. Previously, Kristie held senior leadership positions, including Senior Vice President at Healogix and Senior Business Strategist at BEESY Strategy, where a focus was placed on applying behavioral science to enhance commercial outcomes. With extensive expertise gained from roles at Branding Science and BioVid Corporation, Kristie has excelled in strategic marketing research within the health care sector. Additionally, Kristie has managed diverse research projects across various industries at National Analysts Worldwide and Lieberman Research Group. Academic credentials include a Master’s degree in Experimental Psychology from Saint Joseph's University and a Bachelor's degree in Psychology and English-Writing from La Salle University.
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Integro
We are a dedicated global healthcare insights agency devoted to authentic human understanding and predicting customer behaviors. At Integro we have a laser focus on four critical client needs - exploring deeper emotions, explaining behavioral change, providing actionability from research, and delivering fast & agile solutions - all by using a range of innovative qualitative and quantitative approaches rooted in the latest behavioral economics, psychology, communication, and marketing theories. We partner with clients throughout their brand planning cycle by bringing our in-depth expertise to solve client problems. We use fresh approaches, tools, and techniques by using our proven 4i process. We are passionate for solving client problems and building a unique and differentiated culture. Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients and clients’ customers), passion (for problem solving), and integrity (in its organizational commitment).