Integro
Nicola Harte is a founding partner at Integro since February 2023, bringing extensive experience in the field. Previously, Nicola served as a partner at Basis from July 2018 to February 2022 and held the same title at Hall & Partners USA from April 2015 to June 2018. Prior work includes a role as research director at Hall & Partners from January 2005 to April 2015 and as a scientist at the European Bioinformatics Institute in Cambridge from January 2002 to December 2004. Nicola holds an MSc in Bioinformatics from The University of Manchester (2000 - 2001) and a BSc in Biochemistry from University College Cork (1995 - 1999).
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Integro
We are a dedicated global healthcare insights agency devoted to authentic human understanding and predicting customer behaviors. At Integro we have a laser focus on four critical client needs - exploring deeper emotions, explaining behavioral change, providing actionability from research, and delivering fast & agile solutions - all by using a range of innovative qualitative and quantitative approaches rooted in the latest behavioral economics, psychology, communication, and marketing theories. We partner with clients throughout their brand planning cycle by bringing our in-depth expertise to solve client problems. We use fresh approaches, tools, and techniques by using our proven 4i process. We are passionate for solving client problems and building a unique and differentiated culture. Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients and clients’ customers), passion (for problem solving), and integrity (in its organizational commitment).