Lisa Hatheway

Lisa Hatheway is an accomplished marketing professional with extensive experience in demand generation and brand development. Currently serving as Vice President of Demand Generation at IntelePeer, Lisa specializes in leveraging generative AI to create personalized interactions in the contact center. Prior experience includes consulting for LeadSwell, founding DemandReel to help hyper-growth companies with demand strategies, and holding Vice President positions at both Domino Data Lab and Neo4j, where initiatives focused on global pipeline sourcing, operational improvements, and team mentoring. Lisa's academic background includes a BA in Communications from SUNY Oneonta and ongoing advanced courses in digital and AI marketing at Stanford University.