Bianca Sousa

Bianca Sousa has a diverse work experience in employer branding and communications. Bianca currently works at Intellias as the Employer Brand & Communications Lead since September 2023. Prior to this, they were the Employer Brand & Communications Coordinator at Intellias from August 2022 to September 2023. Additionally, Bianca worked at Grupo Salvador Caetano, where they held various roles including Head of Employer Branding and Talent Acquisition from July 2021 to August 2022, and Marketing & Communication Project Manager from January 2015 to June 2021. At Grupo Salvador Caetano, they were responsible for developing marketing strategies, analyzing indicators and KPIs, and managing content production in the areas of employer branding, internal communication, digital marketing, and corporate communication. Bianca's expertise in employer branding is further demonstrated by their role as an Invited Professor in Postgraduate in Employer Branding at Porto Executive Academy starting in January 2024.

Bianca Sousa holds a PhD in Business Sciences from Universidade Portucalense (UPT), which they pursued from 2021 to 2024. Previously, they obtained a Licentiate degree in Gestão de Marketing from IPAM between 2012 and 2015. Bianca completed their high school education at Colégio Internato dos Carvalhos from 2009 to 2012, earning a High School Diploma in Marketing. In addition to their formal education, Bianca has obtained several certifications in various areas, including digital marketing, Google Ads, Adobe software, and content production. These certifications were obtained from institutions such as Udemy, Universum, Skillshare, and Google, among others.