Ricardo Cruz Cuervo has a diverse work experience in digital marketing and SEO. Ricardo started their career in 2012 as a Junior Copywriter at Estudio OCL, where they created digital strategies for small businesses and managed social media accounts. In 2013, they joined 2W as a Digital Account Executive, focusing on SEO and SEM strategies for boutique hotels. Ricardo then worked at Contenidos EL REY as an SEO Analyst, SEO/SEM Manager, and Director of Performance, leading teams and implementing SEO strategies for various brands. From 2016 to 2018, Ricardo worked at Ariadna Communications Group as a Coordinator SEO, Director SEARCH (SEO + SEM), and SEO Specialist. Ricardo joined Partners Academy in 2018 as a SEO Professor and then moved to Bavaria - Colombia in 2019, where they worked as a SEO & Analytics Manager and Martech - Media Activation Lead. Ricardo continued their journey in the SEO field at Fincaraíz as a SEO - SEM Manager and later as a SEO & Paid media Manager. Currently, Ricardo is serving as a Digital Marketing Manager at ISS - Intelligent Security Systems since April 2023.
Ricardo Cruz Cuervo has a diverse education history. In 2013, they completed a diploma in Online Advertising from Universidad Jorge Tadeo Lozano. The following year, in 2014, they pursued another diploma from Universidad Pontificia Bolivariana, specializing in Facebook Ads and Google AdWords. In 2011, they attended Brother - Bogotá to earn a diploma in Advertising Writing and Art Direction. Finally, from 2007 to 2010, Ricardo studied and obtained a degree in Advertising from Universidad Jorge Tadeo Lozano.
In addition to their formal education, Ricardo also holds a certification in Fundamental Principles of SEO, which they obtained from SEMrush in April 2020.
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