JG

Jonathan Gogel

Director Of Brand Marketing at Intelligentsia Coffee

Jonathan Gogel has a diverse work experience in various roles. Jonathan is currently serving as the Director Of Brand Marketing at Intelligentsia Coffee Inc. Their responsibilities in this role are not specified.

Prior to that, from October 2021 to June 2022, Jonathan worked as a Freelance Strategy Director. Jonathan engaged in activities such as brand storytelling and comms strategy, creative strategy and campaign development, immersive retail experience design, experience journey mapping, audience development, and cultural insight.

From February 2019 to October 2021, they served as a Strategy Director at Intermarketing Agency. In this role, they developed and executed creative marketing strategy and immersive experiences, with a focus on footwear, sportswear, and apparel. Jonathan worked on global marketing campaigns and retail experiences for Adidas and Reebok, utilizing insights to ensure the creative direction aligns with the marketplace.

Jonathan worked at 360i from January 2015 to January 2019, holding various positions in the Insights & Planning department. Jonathan started as a Manager and gradually moved up to become an Associate Director, then Director. Their responsibilities included audience strategy, media targeting, insights, and planning for luxury, apparel, and CPG brands. Jonathan successfully contributed to new business initiatives and revenue growth.

Before that, Jonathan was a Marketing Analyst at PJA Advertising + Marketing from February 2014 to January 2015. Jonathan built advertising campaign dashboards, conducted A/B and multi-variate testing, and analyzed marketing funnels to optimize advertising investments.

From April 2013 to February 2014, Jonathan worked as a Social Insights Manager at EMC. Jonathan drove social strategy, managed content planning, and revamped social media insights and reporting practices. Jonathan also served as a point of contact for business units on social media insights and reporting.

As a Marketing Intern at Bidwell ID from May 2010 to January 2011, Jonathan executed social media marketing strategies, evaluated performance, and identified engagement opportunities with influencers.

Lastly, from September 2009 to February 2010, Jonathan worked as a Financial Representative Intern at Northwestern Mutual Financial Network. Jonathan obtained insurance licenses, met with prospective clients, and promoted insurance planning within their professional networks.

Overall, Jonathan Gogel has a wide range of experience in brand marketing, strategy, insights, planning, and social media.

Jonathan Gogel attended the Isenberg School of Management at UMass Amherst from 2007 to 2011, where they obtained a Bachelor of Business Administration degree. Their fields of study included Marketing and Sociology.

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Timeline

  • Director Of Brand Marketing

    June, 2022 - present

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