Scott Keplinger

Scott Keplinger has over 30 years of work experience in the marketing and business industry. Scott started their career in 1990 as a Retail Operations - Pricing professional at Target Corporation. In 1992, they joined The Nielsen Company as a Marketing Vice President, where they were responsible for the largest P&L, managing teams of brand managers responsible for financial targets, product marketing, brand development, and product development. In 2002, they moved to Wells Fargo as the Senior Vice President - Direct Marketing & Business Insights, responsible for WFHM's direct marketing, data warehousing, management information (MI) and advanced analytics platforms. In 2004, they joined Pella Corporation as the Marketing Director, where they were responsible for strategic planning, forecasting, brand & media tracking, market research, reporting and analytics teams. In 2009, they moved to Aviva plc as the Marketing Vice President - Customer Experience & Retention and later as the Marketing Vice President - Customer Insights & Retention, where they designed and built Aviva USA's initial CRM, Direct Marketing, Retention, Market Research / Customer Insights, and Advanced Analytics / Predictive Modeling capabilities. In 2013, they joined Athene USA as the Marketing Vice President - Product & Distribution, managing teams responsible for all facets of marketing throughout Athene USA's distribution network and for improving the customer experience. In 2017, they moved to Kum & Go as the Vice President of Category Management, with P&L responsibility for Inside Sales (non-fuel revenue and gross-margin). In 2020, they joined IntelliSee as the Chief Executive Officer, leading a Seed Series funded (capitalized through Asymmetria) spinout of the University of Iowa Technology Institute bringing AI technology built with the U. S. Department of Defense to the private sector as part of both organizations' research missions.

Scott Keplinger received their MBA from the University of Wisconsin-Madison in 1992. Prior to this, they obtained a Bachelor of Business Administration (BBA) from Iowa State University - Ivy College of Business in 1991. Scott's field of study for both degrees was Marketing, with a Minor in Statistics.