Intention.ly
Kristin Fink is an experienced marketing and client account strategy professional currently serving as the Director of Client Account Strategy at Intention.ly since November 2024. Prior to this role, Kristin held various positions at Clark Capital Management Group, culminating in the role of Director of Marketing Communications, while also serving as Senior Marketing Communications Manager and Marketing Communications Manager. Kristin's earlier experience includes serving as Marketing Manager at Aberdeen Standard Investments, where responsibilities included managing multi-channel campaigns for closed-end fund products. Kristin began the career at Aberdeen Asset Management, supporting RFP requests and business development functions, and also worked in marketing assistant roles at the University of Pittsburgh and Kenn Spinrad, Inc. Kristin possesses a Bachelor’s degree in Political Science, with a minor in Economics, and additional concentrations in Public and Professional Writing and Spanish from the University of Pittsburgh.
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Intention.ly
Intention.ly is a growth engine design consultancy and marketing agency that launched in early 2021, at a time when financial services companies were scrambling to evolve their business models to account for the overnight shift in the way consumers were purchasing products and interacting with brands. Having led marketing at some of the largest and most successful fintech firms, the team behind Intention.ly believes that marketing can and should be utilized as a strategic driver of company vision and revenue. It is their mission to help company leaders reimagine their approach to growth by championing the value and impact modern marketing can have. While Intention.ly works with a wide range of fintech and finserv companies– including start-ups looking to outsource their go-to-market planning, growth stage firms looking for advice and counsel on how to turbocharge their marketing efforts, and established firms looking to modernize their outdated ways– the biggest commonality amongst their clients is their willingness to be bold and creative in their approach to driving revenue. Intention.ly clients are excited to change, evolve, and push boundaries and they want a partner to challenge, advise and run alongside them, in reaching their growth goals. Be inspired to change the way you think about growth.