Drawing on her experience in consumer research, brand & innovation strategy, and human-centered design, Debi leads iF’s mission-driven strategy offerings. With achievements like collaborating with Levi's to develop their Waterless jeans, and working with Patagonia to pioneer their work in eco-activism, Debi loves to help individuals and companies to clarify their purpose, to commit to it, and act with integrity. At home, she applies the same relentless curiosity and compassion to raising a tiny human, wood-carving, and trying the weirdest new foods she can find.
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