Bárbara Pamplona

Bárbara Pamplona has a diverse work experience in the field of marketing and performance management. Bárbara has worked as the Head of Growth Marketing at Inter, where they focused on customer acquisition, engagement, and revenue. In this role, they utilized CRM, data, AI, and product design to drive growth. Prior to that, Bárbara served as the Growth Marketing Manager and User Acquisition Coordinator at Inter.

Before joining Inter, Bárbara worked at FCA Fiat Chrysler Automobiles as the Leader of Performance for the Fiat and Jeep brands. Bárbara'sresponsibilities included implementing and developing the Performance Room Project, which aimed to optimize digital channels and communication efforts for the brands.

Bárbara also gained experience at Founders Digital as the Coordinator of Performance and Business Intelligence. There, they led a team and developed strategic plans based on consumer journey studies for various industries. Additionally, they worked at On&Off Digital as the Media and Performance Coordinator, where they managed online media campaigns and participated in digital marketing strategy definition for clients.

Overall, Bárbara Pamplona has a strong background in growth marketing, performance management, and digital media, with experience in leading teams and developing strategic plans.

Bárbara Pamplona obtained a Bachelor's degree in Advertising and Propaganda from PUC Minas, where they studied from 2008 to 2011. Bárbara also pursued a specialization in Business Management at Fundação Dom Cabral from 2013 to 2014. Additionally, they obtained certifications in Display & Video Programmatic from DoubleClick Academy, and in Analytics and Search Ads from Google in 2016 and 2017, respectively.