Kristina Garcia

Kristina Garcia is an accomplished Ecommerce Manager with extensive experience in developing and executing online sales strategies across various companies. Currently, Kristina manages e-commerce operations at Rare Beauty Brands, focusing on optimizing the Shopify platform for an exceptional customer experience. Previously, Kristina served as Ecommerce Manager at United By Blue, driving digital marketing initiatives and strategic media planning for growth, while also managing external relationships and team development. Earlier experience includes over a decade at LAGOS as Director of Ecommerce, where Kristina exceeded objectives and collaborated with creative teams to enhance digital campaigns. Kristina began a career in academia as an adjunct instructor of English Composition and Literature and holds a Master's degree in English Literature from Royal Holloway, University of London, along with a BA from the University of Pittsburgh.