Jobin Jose is an accomplished digital marketing professional with extensive experience in the automotive sector, currently serving as Associate Director at Interactive Avenues since October 2018. Jobin has led significant initiatives for Mahindra Auto, including the planning and execution of major product launches such as the Thar E, XUV700, and XUV400, as well as sponsorship efforts for the ICC Cricket World Cup 2023. Prior roles include Group Head and Associate Group Head, where Jobin managed digital media strategies for various Mahindra brands and achieved key milestones in electric vehicle launches. Previous experience includes senior media planning positions at PHD and WATConsult, where successful campaigns for major clients were implemented. Jobin holds an M.B.A. in Marketing from IEIBS and a BCom from the University of Mumbai.