Sahiba Sachdev

Sahiba Sachdev is the Vice President of Paid Media at IPG Mediabrands, where they focus on building brands through digital transformation. With over 14 years of experience in digital strategy, consumer insights, media planning, research, measurement, and influencer/content marketing, Sahiba has significantly contributed to the advertising and media domain. They have previously held roles such as Business Director at Omnicom Media Group and Associate Vice President of Media at Interactive Avenues. Sahiba has also co-authored several reports on digital marketing growth in India and the mobile tech boom in collaboration with organizations like Kantar Millward Brown and the Mobile Marketing Association (MMA) India.