When six-year-old Ron got his first allowance, he didn't rush to 7-Eleven for candy. He made a pros and cons list of every candy to identify the very best option (apparently, it's Fun Dip). When his friends were buying their first cars based on color, Ron created a spreadsheet to analyze every make, model and dealership for the best interest rate, reliability and fuel economy. You see, Ron is what you’d call a maximizer.
Fast forward a few decades, and Ron has used that same passion to cement his reputation for maximizing media. His secret?
Know every detail about every offer on every table. With that philosophy, he’s created huge wins for clients. Like the time he saved Walmart $20 million through strategic media partnerships. Or the countless times he's negotiated his client’s way into coveted media events like the Super Bowl, the Olympics, the World Cup, and the NCAA Championship. For Ron, a fun day centers on relentlessly securing the best options.
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