Shikha Dayani is an experienced professional in the field of content creation and management, currently serving as Associate Creative Director and Creative Group Head at Interactive Avenues since September 2015. Shikha has held various roles, including Associate Group Head and Senior Content Writer, contributing significantly to the development of diverse content such as blogs, articles, press releases, and website content. In addition, Shikha has been the Content Head at Getsetcamp since 2014 and worked as a Content Writer at Alfa Overseas, Mumbai, from October 2013 to September 2015, where responsibilities included client communication, content strategy, and email marketing. Earlier experience includes a role as Content Writer at Ugam Solutions, where Shikha focused on writing and editing plagiarism-free content. Shikha holds a Post Graduation degree in Journalism from KC College and a Bachelor of Mass Media in Advertising from Usha Pravin Gandhi College of Management.