Estefanía Arango Zabala

Estefanía Arango Zabala serves as the Digital Product Manager at Corporación Interactuar since May 2022, leading the digital strategy through the creation of business models and digital solutions to enhance strategic objectives and digital transformation. Previously, Estefanía Arango Zabala amassed over a decade of experience at Bancolombia, holding various roles focused on customer loyalty, payment strategies, and marketing analytics. Responsibilities included negotiating contracts, developing strategies to enhance payment usage, and executing marketing campaigns to promote banking products. Estefanía's educational background includes a Master in Digital Transformation from OBS Business School and various certifications in digital business strategy and marketing from prestigious institutions.