Beth-Ann Sher

Senior Knowledge Manager at Intercom

Beth-Ann Sher has a diverse work experience spanning various roles and industries. Beth-Ann is currently employed as a Help Center Manager at Intercom since January 2022.

Prior to that, Beth-Ann worked as a Product Marketing Manager at Connect Childcare from January 2021 to January 2022.

Beth-Ann also served as a Product Marketing Manager at hoofpick.net from January 2019 to January 2021. Here, they executed a go-to-market strategy for a B2B SaaS startup, achieving consistent month-over-month growth for two consecutive years. Beth-Ann collaborated with Sales, Marketing, and Engineering on brand positioning and messaging, and created and managed a Help Center with Intercom to enhance remote onboarding and increase acquisition and scalability.

Before joining hoofpick.net, Beth-Ann worked as a Freelance Digital Marketing professional at In Their Place from December 2018 to December 2019. During this role, they crafted engaging web copy for global clients, managed social media engagement and followers organically, and successfully launched apps with 1K downloads in three months.

Beth-Ann also gained experience as a Marketing Intern at WordChef from June 2018 to December 2018. Here, they created copy and ad campaigns for prestigious firms, organized a successful fundraising event through social media marketing, and wrote subsequent articles.

Their professional journey includes a role as an Administrator at PSI Services LLC from February 2016 to May 2018. In this senior role, Beth-Ann supported CSAs and took ownership of special arrangement requests from test candidates. Beth-Ann also maintained the Knowledgebase, produced training content and tools for CSAs, and collaborated with various teams to troubleshoot technical difficulties and resolve complaints and queries.

Lastly, Beth-Ann briefly worked as an Assistant Editor at DAHLIA PUBLISHING LTD from February 2016 to June 2016. Here, they worked alongside seasoned editors, made editorial suggestions for an anthology, and contributed to the introduction and jacket cover design. Overall, Beth-Ann's work experience demonstrates their adaptability, strong marketing skills, and collaborative approach in various roles and industries.

Beth-Ann Sher earned their Bachelor's Degree in English and Media and Communication from the University of Canterbury from the years 2013 to 2016. In January 2022, they obtained a certification titled "Be personal and efficient with human support" from Intercom.

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