Olivia Singarella (Witte)

Olivia (Witte) Singarella has extensive work experience in product marketing and strategy. Olivia currently holds the position of Senior Product Marketing Manager at Intercom since April 2023. Prior to this role, they had been working as an Advisor & Consultant for various startups starting from October 2022.

Olivia also has experience as the Director of Product Marketing at Tia from May 2021 to August 2022. During their time at Tia, they developed the first product marketing strategy and implemented initiatives to drive activation, user research, product positioning, and go-to-market strategies.

Olivia had worked as the Head of Product Marketing at Mindstrong from February 2020 to May 2021. Olivia played a crucial role in establishing the marketing foundation and go-to-market strategy for the company's first commercial product launch. Olivia also focused on optimizing growth, engagement, and retention throughout the member lifecycle.

Before that, Olivia worked at Oscar Health in various roles. As an Associate Director of Product Marketing from February 2019 to September 2019, they managed a team and optimized member engagement and retention across three product lines and 29 markets. Olivia also developed product positioning, messaging, member segmentation strategies, and personalized user journeys. Prior to this role, they held the position of Senior Product Marketing Manager from March 2018 to February 2019, where they built targeted omni-channel product marketing strategies. Additionally, they worked as a Product Marketing Manager from August 2016 to March 2018.

Further back in their career, Olivia served as a Product Marketing Associate at Kontor from July 2015 to July 2016. In this role, they were responsible for managing email marketing campaigns and executing large-scale events and sponsorships.

Olivia began their career as a Creative Strategist and Marketing Coordinator at Rockwell Group from August 2013 to July 2015, where they developed the company website and handled asset management and design strategy.

Lastly, Olivia worked as an RTR Representative - Director at Rent The Runway from July 2012 to May 2013.

Olivia (Witte) Singarella holds a Bachelor of Science (B.S.) degree in Architecture from the University of Pennsylvania. The specific start and end years of their education at the University of Pennsylvania are not provided.