Tara O.

Tara O. has a diverse work experience in marketing and account management. Tara currently holds the position of Senior Lifecycle Marketing Manager at Intercom since November 2020. Prior to that, they worked as a Senior Digital Marketing Manager at LinkedIn from December 2019 to October 2020.

In 2018, Tara worked at Glofox as a Senior Manager, Marketing Programs. During this role, they developed and executed marketing strategies, including content strategy, PPC campaigns, and rebrand rollout. Their efforts resulted in a 79% increase in monthly leads and a 30% increase in quarterly top-of-funnel leads.

Tara's tenure at LinkedIn began in 2013, where they held various roles. From November 2017 to March 2018, they served as a Digital Marketing Manager, focusing on strategy and account management. Tara then transitioned to the role of Marketing Operations Manager, EMEA, from February 2015 to November 2017. In this position, Tara acted as the point of contact for Marketing Operations, managing multi-channel campaigns across key regions.

Before their time at LinkedIn, Tara worked at Gap Inc. as an Associate Email Marketing Manager for Old Navy Online from July 2011 to May 2013. Tara was responsible for email strategy, development, and implementation, managing 2 billion in email circulation.

Earlier in their career, Tara worked at Integrated Marketing Partners as an Account Manager and Account Executive. In these roles, they managed marketing campaigns for technology accounts and implemented direct marketing campaigns for top technology companies.

Tara began their career at Asset Marketing Systems, where they worked as a Project Manager and Marketing Coordinator. Tara was involved in creating and launching marketing programs and designing branding strategies for independent insurance agencies.

Overall, Tara O. has a strong background in marketing, with experience in strategy development, campaign execution, and account management.

Tara O. holds a Bachelor of Arts (BA) degree from UC San Diego, where they majored in Economics and Communications. In terms of additional certifications, they have obtained a certification in "Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking" from LinkedIn in December 2021. In 2018, Tara completed a certification in "Graphic Design Skills" from Quality and Qualifications Ireland (QQI). Additionally, they have completed "Google AdWords Essential Training" from LinkedIn in November 2016. Furthermore, Tara has mentioned certifications in "AdWords Certification" and "Marketing Operations University - Oracle Responsys Certification," although the specific dates for obtaining these certifications were not provided.