Ana Amaya, CSM® TKP®

Ana Amaya, CSM® TKP®, has a diverse range of work experience in the media and marketing industry. Ana started their career as a Sales Promotions Coordinator at Canwest in 2006. Ana then joined Shaw Communications in 2008, where they worked as a Branded Content Strategist, developing and monetizing custom integration opportunities utilizing Shaw Media properties. Ana also collaborated with various stakeholders to generate revenue-generating ideas and create sales decks for sponsorship/branded content opportunities. In 2013, Ana became a Project Manager-Marketing Ventures at Shaw Communications, where they managed marketing projects and ventures. In 2016, Ana joined Corus Entertainment as a Project Manager-Client Marketing, leading cross-platform projects for marquee properties and network talent. Ana later took on the role of Scrum Master, managing the successful execution of digital sales campaigns and marketing brand web priorities. Ana also worked as a Digital Sales Project Manager, overseeing the execution of digital and social advertising campaigns, collaborating with internal stakeholders and external partners and clients. Ana is currently working as an Account Manager at Playwire since 2023. Throughout their career, Ana has demonstrated expertise in client management, project execution, and collaboration with various teams and stakeholders.

Ana Amaya, CSM® TKP®, has an extensive education history that spans over several years and covers a variety of subjects.

In 2001, Ana completed a diploma program in Television Broadcasting at Mohawk College, where they gained foundational knowledge in the field.

Following this, from 2006 to 2008, Ana pursued a certificate in Marketing Management at Ryerson University, further developing their skills in marketing.

In 2010, Ana enrolled in Ryerson University once again, this time earning a Professional Development Award in Project Management Professional (PMP) over a two-year period.

Continuing their education, Ana attended OCAD University in 2017 to gain an Introduction to UI & UX Design, which provided their with a comprehensive understanding of user interface and user experience design.

The following year, in 2018, Ana focused on SEO, Paid Search & Analytics at George Brown College, enhancing their knowledge of search engine optimization and data analytics.

In 2019, Ana briefly attended the University of Toronto for a Social Media Strategy program, further expanding their expertise in strategic social media marketing.

Ana also holds various certifications, including a certification as a Certified Scrum Master obtained in November 2017 from Scrum Alliance D-A-CH e.V. Additionally, they obtained a Team Kanban Practitioner (TKP) certification in June 2019 from Certified Lean Kanban Foundation [KMP1]. Ana has also obtained additional certifications such as Programmatic Advertising Foundations from LinkedIn in April 2023 and How to Research and Write Using Generative AI Tools from LinkedIn in May 2023. Furthermore, they achieved a certification in WordPress for Beginners from Camp Tech Inc in 2018.

Overall, Ana Amaya, CSM® TKP®, has a well-rounded education background that includes a combination of formal degree programs, professional development awards, and industry-specific certifications.