Mell Yu

Mell Yu is a skilled marketing professional with experience in campaign delivery and a strong background in digital marketing strategies. Currently serving as a Campaign Delivery Executive at Interlink since January 2023, Mell previously held marketing intern positions at Under Armour and Amer Sports, where notable achievements included a 16% increase in website traffic through effective social media engagement in Chinese markets and contributions to event planning and promotional activities. Mell holds a Master's degree in Sports Business and Innovation from Loughborough University London and a Bachelor's degree in Journalism from Shanghai University of Sport.