International Air Transport Association
Blanca Palao serves as the Head of Customer Experience (Assistant Director) at the International Air Transport Association (IATA) since July 2017, where responsibility includes aligning and delivering the customer experience strategy within the Financial Distribution Services unit. Previous roles include Head of Operations Change Management for NewGen ISS at IATA, and Head of Global Internal Communications at Sandoz, where comprehensive internal engagement programs were developed. Blanca also held the position of Head of Executive Communications at Amadeus IT Group, defining global public engagement strategies, and managed marketing and communications for Atento España in the EMEA region. With a Bachelor of Arts in Communication from Universidad Complutense de Madrid and various advanced qualifications, including a Graduate Certificate in Change Management, Blanca combines extensive leadership experience with a strong educational background in communication and management.
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International Air Transport Association
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IATA is an international trade organization, created over 70 years ago by a group of airlines. Today, IATA represents some 290 airlines in 120 countries comprising 82% of total air traffic. The organization also represents, leads and serves the airline industry in general. IATA's Director General and CEO is Alexandre de Juniac.