Juan-Pablo Botero

Juan-Pablo Botero, M. Sc, is a seasoned marketing professional with extensive experience in digital marketing and automation. Currently serving as Assistant Manager of Marketing Automation at the International Air Transport Association (IATA) since March 2021, Juan-Pablo designs and executes campaigns to generate leads and revenue. Previous roles include Email Marketing Specialist at Air Canada Vacations and Digital Marketing Manager at ROI Research On Investment and Odotech, where responsibilities encompassed driving customer engagement and developing digital marketing strategies. Juan-Pablo holds multiple advanced degrees, including Master of Science in E-Commerce from HEC Montréal and Université de Montréal, and has a strong foundation in marketing gained from positions in various companies, including Alpina and Caracol Radio.