Marta Alcocer

Marta Alcocer is a seasoned Digital Communications Manager at the International Air Transport Association (IATA) with extensive experience in social media strategy, communications planning, and stakeholder engagement. Marta has successfully led social media influencer initiatives and coordinated communications during industry events, including Hackathons. Prior roles at IATA include managing communications for industry distribution programs and providing strategic communication support to the Financial and Distribution Services unit. Previous experience includes project management at AFA Press, negotiating with government and corporate executives, and account management at Kohl Comunicación, where visibility for extreme sports events was significantly enhanced. Marta holds a Bachelor of Arts in Journalism from Universidad Complutense de Madrid and furthered studies in Communication at Università degli Studi di Torino.