International Air Transport Association
Olivier Hours is a seasoned professional in airline distribution and revenue management, currently serving as the Head of Distribution Strategy at the International Air Transport Association (IATA) since September 2015. In this role, Olivier drives the industry towards modern retailing and leads initiatives for the adoption of New Distribution Capability (NDC) while engaging with top management across airlines and IT providers. Prior to IATA, Olivier held key positions at Air France-KLM, including General Manager for Central & Eastern Europe, where responsibilities included managing a team of 140 across six countries and overseeing significant budgets. Olivier's career spans roles in pricing strategy, business analysis, and commercial direction, and includes a solid educational foundation with a Master's degree in International Marketing from ESCP Business School and training in Digital Disruption from IMD.
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International Air Transport Association
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IATA is an international trade organization, created over 70 years ago by a group of airlines. Today, IATA represents some 290 airlines in 120 countries comprising 82% of total air traffic. The organization also represents, leads and serves the airline industry in general. IATA's Director General and CEO is Alexandre de Juniac.