International Beverage
Michael Febrero-Smith is an experienced export sales manager at International Beverage, where responsibilities include driving export sales in the Middle East and Africa, managing distributor relationships, creating marketing strategies, and conducting sales forecasting. Prior to this role, Michael held positions as an export sales executive and graduate export sales, focusing on business development in Western European, Nordic, and Australasian markets. Earlier work experience includes managerial responsibilities at Paddy Power Betfair, customer service roles at Greggs and TK Maxx, and support roles in legal and hospitality settings. Michael holds a Bachelor's Degree in International Business & Modern Languages from the University of Strathclyde and additional qualifications from KEDGE Business School.