Berenice Herisson is a seasoned professional in market research and insights with extensive experience at IBFD since October 2008, currently serving as Lead Market Research & Insights. In this role, Berenice collaborates closely with product management teams and executive board members to enhance customer focus in strategic decision-making and product development. Prior experience includes roles as Senior Marketing Coordinator and Market Research Manager at IBFD, a Business English instructor at GRETA Gascogne, an Account Manager at Watt Communications, and a Strategic Planner and Account Manager at StrawberryFrog. Berenice holds multiple degrees in marketing, business, and management from institutions such as ISEG, Universidad de Zaragoza, Buckinghamshire New University, and Université Paul Sabatier Toulouse III.
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