Helen van Hengstum

Helen van Hengstum BA is an experienced marketing professional with a focus on customer lifecycle management, data-driven marketing, and multi-channel campaign execution. Currently serving as a Senior Marketeer at International Card Services since August 2010, Helen has held multiple roles including Segment Marketeer and Marktmanager CRM, where responsibilities included leading marketing strategies, managing budgets, and collaborating with various teams to enhance customer activation and retention. Previous roles at PaySquare involved product management and communications, while earlier positions at Arko Uitgeverij and Arko Conferences included marketing plan development and logistical coordination for events. Helen holds a Bachelor's degree in Communication Management with a specialization in marketing communication from HU University of Applied Sciences Utrecht.