Matthew Koch

Matthew Koch currently serves as the Senior Vice President of Content at the International Carwash Association, where responsibilities include overseeing media, publications, content sponsorship, and research initiatives to enhance subscriber audiences and revenue. Previous roles encompass Director of Digital Content & Creative Services at Entegra, focusing on lead generation and client engagement, and Director of Subscriber Habit Formation at Gannett | USA TODAY NETWORK, dedicated to increasing customer loyalty among subscribers. Matthew's extensive background includes over a decade with the Chicago Bears, directing digital media strategies and content production. Additional experience includes roles at IEG, Monster, and Live Nation Entertainment. Matthew holds a Bachelor of Fine Arts in Web Design & Interactive Media from The Art Institutes, a Professional Certification in Customer Loyalty from Kellogg Executive Education, and a Bachelor of Science in Mathematics from Illinois State University.