Cristiani Cruz de Oliveira

Business Development Director - Europe at International Customer Experience Institute

Cristiani Cruz de Oliveira has extensive experience in various roles within different companies related to customer experience, market research, and industry associations. Currently serving as Business Development Director - Europe at the International Customer Experience Institute, as CX Strategy Ambassador at Research Metrics, and as Advisor to the Board at MSPA Europe/Africa. Previously, held positions such as Director at Intercampus and Vice President at APODEMO. Throughout their career, they have been actively involved in setting industry standards, promoting quality and ethics, and advocating for clients' needs within organizations.

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Lisbon, Portugal

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International Customer Experience Institute

The International Customer Experience Institute aims to inspire the achievement of the highest standards of professionalism in all aspects of service quality in every international market. With a need clearly identified for an independent organisation to set global customer service standards ICXI has created The International Customer Experience Standard as a cornerstone against which to compare. ICXI is leading the field in global best practice in customer service and service quality excellence. With an ever expanding Global Partnership Network and Product Portfolio, the ultimate goal is to set the global standards of customer service in a very diverse and always changing international platform.